We turn first-principles problem framing into shipped products
Old School is Bernd Lapp's Web3 problem-solving studio. We turn first-principles problem framing into shipped products with real adoption. We make new technology accessible and easy to use for mainstream adoption.
- Not a protocol umbrella
- Not a generic dev shop
- Not a marketing agency
Our Expertise
We solve real problems with Web3 technology that people actually use
Build and Launch
Shipped MVP + initial adoption loop
We build what matters and ship it fast. No endless roadmaps.
- MVP definition (what to build/what not)
- Architecture and implementation (smart contracts + backend + frontend)
- Launch setup (onboarding + analytics + feedback loops)
- GTM foundation (positioning, messaging, distribution plan)
Commercials: Build fee + equity, milestone-based, fast shipping
Problem-to-Product Sprint
Decision-quality plan in 2 to 3 weeks
Know exactly what to build and why before you commit resources.
- Problem map (root cause + constraints)
- Solution thesis (why Web3/why not)
- MVP spec + architecture outline
- Success metrics + rollout plan
Technical Diligence
Clarity on what is real, what breaks, and what matters
For investors and boards who need to understand the technical reality.
- Architecture review
- Risk register (tech/security/regulatory/adoption)
- Value thesis vs red flags memo
- 30/60/90 next steps
How we work
A proven 5-step method that ships results
Diagnose pain
Find the real problem beneath the symptoms
Simplest MVP
Cut everything that doesn't prove the core thesis
Build core system
Ship production-grade architecture that scales
Launch feedback loop
Get real users and measure what matters
Iterate
Double down on what works, kill what doesn't
Proof
We ship products that people use
AVADO
Role: Co-Founder
3,000+ home stakers (2018–2025)
Built infrastructure for decentralized node running. Active partnerships with HOPR, Polkadot, Avalanche, and NEAR.
Relai
Role: Initiator, Advisor, Networking
9M+ USD annual revenue (as of 2025)
MVP developed in a weekend hackathon. Turned a prototype into a revenue-generating Bitcoin investment platform.
Blockchain Enablement
Role: Infrastructure Provider
Multiple engineering teams supported
Provided traditional entity structure and admin/TradFi infrastructure for blockchain teams to operate in the real world.
Good fit / Not a fit
We work with specific types of projects. Here's how to know if we're right for you.
You're a good fit if:
- You're a technical founder or developer-led team
- You have strong tech but need product clarity
- You want to ship fast and iterate with real users
- You need mainstream adoption, not just crypto natives
- You're willing to kill ideas that don't work
- You value equity partnerships over hourly billing
Not a fit if:
- You need a large dev team for staff augmentation
- You want someone to just execute your spec
- You're looking for marketing or community management
- You need 24/7 support or maintenance contracts
- You're not open to challenging assumptions
- You want revolutionary promises without proof
Let's talk about your project
Message me on Telegram to discuss how we can help you ship a product people actually use.
Message @coachb on Telegram